Native advertising on Junat.net: formats, tracking and pricing
See where Junat.net native campaigns can run, what the €2,500 package includes and how impressions, engagement and referrals are measured.
Native advertising inside useful travel moments
Junat is used before and during a trip: while people compare options, check timetables, open station or airport boards and follow live travel. Native advertising gives a campaign a clearly labelled place inside that context without covering the information people came to use.
The cover shows a historical Anti Festival / OH EUROPA placement from September 2023. It is a real creative example, not a claim about current delivery or performance.
Where a campaign can run
Planning
Eligible surfaces include the home page, train and flight planning, ticket search and route discovery.
Results
A campaign can be adapted for agreed search-result, timetable and fare-comparison placements.
Live travel
Station boards, airport boards and live train or flight views can support contextual formats when they are included in the campaign plan.
Placement eligibility is not the same as delivered reach. The campaign brief confirms the dates, languages and surfaces that will actually be used.
One complete campaign
The standard campaign is €2,500 + VAT: €1,500 for production and €1,000 as the minimum media distribution. The package can include campaign planning, placement-specific creative, English, Finnish and Swedish copy, a campaign or destination page when needed, publishing, QA, tracking and reporting.
Current availability and any time-limited offer are shown on the Junat advertising page.
What Junat measures
- A viewable ad impression after at least 50% of the placement has remained visible for 800 milliseconds.
- Ad clicks with campaign, creative, placement, language, device and destination context.
- Sponsored-page visits and active foreground engagement at 10, 30 and 60 seconds.
- Offer-section views and individual product-card views using the same 50% and 800-millisecond visibility rule.
- Product-specific outbound referrals from Junat to the advertiser's destination.
This measurement is implemented through Junat's existing Google Analytics and Google Tag Manager setup. It is first-party campaign instrumentation feeding the same analytics environment, not a separate replacement analytics product.
What publisher-side data cannot prove
Junat can verify campaign activity through the measured handover to the advertiser. Purchases, revenue and ROAS require advertiser-side ecommerce or postback data. Platform audience totals must not be presented as campaign-specific impressions or unique reach.
HartSport: the current measured example
For HartSport, Junat built two creative phases, a three-language campaign page and eight product offers with exact product destinations. The dedicated page recorded 93 visitors, 30 offer explorers and five referral users who generated 14 deduplicated product-referral actions. These are consideration and referral signals, not sales.
Read the full HartSport advertising case study for the publishing timeline, technical build, analytical evidence and measurement limits.
Plan a campaign
Review the current placements and package, then send the campaign goal, preferred dates, languages, destination and available creative through the advertising campaign request.