HartSport, built into Junat.
Custom HartSport ads ran across Junat’s planning, results and live-travel pages, supported by a dedicated campaign page and direct product links.
- ≈381K
- estimated impressions
- ≈5.2K
- estimated ad clicks
- ≈€9.9K
- campaign value
- 14
- tracked product referrals
Be visible without getting in the way.
Junat is a utility. People come to check trains, routes, stations and live travel information.
HartSport needed to stand out without making those pages harder to use.
So we built the campaign into the service instead of placing generic banners around it.
One campaign, adapted across Junat.
The same campaign was adapted for four main contexts:
- Discovery
- Planning
- Results
- Live travel
A dedicated campaign page presented eight offers in Finnish, English and Swedish. Each product linked directly to its matching product page.
Seen at scale. Clicked. Followed through to products.
During the campaign period, Junat.net recorded 953,218 page views and 266,886 sessions.
- ≈381K
- estimated impressions
- ≈5.2K
- estimated ad clicks
- 14
- tracked product referrals
The dedicated campaign page recorded 93 visitors, with 30 reaching the offers and 5 people generating 14 product-level referrals.
Estimated total campaign value.
- ≈€8.4K
- media
- €1.5K
- production
Based on approximately 381,000 impressions valued at €22 CPM, plus campaign production.
How we calculated this
The original campaign did not retain complete advertiser-level impression and click reporting. The estimate uses measured Junat traffic, a 40% reconstructed share of voice and Junat’s independently measured 1.36% advertising CTR.
953,218 page views × 40% = 381,287 estimated impressions
381,287 × 1.36% = 5,185 estimated clicks
381,287 impressions at €22 CPM + €1,500 production = €9,888 campaign value.
Put your brand into Junat.
Reach people while they are planning, comparing and travelling.